On Wednesday 2nd April, at the Lega Serie A headquarters in Milan, the partnership between BANCOMAT and Lega Serie A was made official with the signing of the agreement between Lega Serie A CEO Luigi De Siervo and BANCOMAT CEO Fabrizio Burlando.

(In the photo: Fabrizio Burlando and Luigi De Siervo)

The connection between BANCOMAT and Lega Serie A is based on the Italian spirit, passion and vision of renewal and innovation aimed at the future and the younger generations, which will be expressed in special initiatives for the fans, starting from the next Coppa Italia Final.

Also present at the event were Lega Serie A President Ezio Simonelli, BANCOMAT President Franco Dalla Sega, Vittorio Silva, CMO BANCOMAT and Michele Ciccarese, Commercial & Marketing Director Lega Serie A, accompanied by football legend Christian Vieri in the role of Ambassador.

(In the photo: Ezio Simonelli and Franco Dalla Sega)

The partnership, already announced last January, sees BANCOMAT in the decisive moments of matches, with the branding of TV graphics and during substitutions and extra time in all matches, but it will be further expanded in the coming seasons, with a series of activations that will link it to other League Partners, in particular Fantacalcio®, to interact with more than 30 million football fans in Italy.

(In the photo on top: Vittorio Silva, Luigi De Siervo, Fabrizio Burlando, Christian Vieri and Michele Ciccarese)

Lega Serie A Bancomat Serie A