Milenkovic explores the excellences of Florence

Watch the video on the official Youtube channel of Lega Serie A

The initiative involving the 20 Serie A TIM teams continues as part of the "Made In Italy" campaign promoted by Lega Serie A, Maeci (Ministry of Foreign Affairs and International Cooperation), and ICE (Italian Trade Agency for the promotion abroad and internationalization of Italian companies).

Following Pablo Marì and Rafael Leao, who showcased the beauties of their own territories (Monza and Milan) and the productive excellence that distinguishes them, this week it`s up to Fiorentina defender Nikola Milenkovic to continue the journey that connects the entire country through football and showcases its creative strength, respect for tradition, passion, and forward-looking attitude to the world. The 26-year-old Serbian will accompany fans from around the world to discover Florence and one of its excellences, the leather goods production chain.

The video, produced at the International Broadcast Centre of Lega Serie A, directed by Dario Baldi, has been distributed worldwide by broadcasters airing Serie A matches.

To watch, click here.


(Photo Getty Images) 

Fiorentina Made in Italy

04 gen 2024

Milenkovic explores the excellences of Florence | News