Navbar

LEGA SERIE A AND NBA TOGETHER IN ABU DHABI

HeaderContent

Update shirt numbers Clubs Serie A 2024-2025

Primavera 1 Championship 2024/2025 - Schedule Variation Macthday 21

Sport Judge Decisions, Primavera 1 2024/2025 - 19th Matchday

LATEST DOCUMENTS

LatestDocument

RelatedDocument

RELATED PLAYERS

RelatedPlayer

RELATED TEAMS

RelatedTeam

ShareButton

&lt;p style=&#34;text-align: justify; &#34;&gt;A new initiative of the &lt;strong&gt;Lega Serie A&lt;/strong&gt; and its Ambassadors took place in Abu Dhabi. Lega Serie A Ambassador and football legend &lt;strong&gt;Alessandro Del Piero&lt;/strong&gt; is in Abu Dhabi this week, as part of a visit to help connect the Italian League with the next generation of fans and foster new and innovative collaborations in the sporting world and beyond. This includes a new      cross-sport collaboration with the &lt;strong&gt;NBA&lt;/strong&gt;, with Del Piero attending the NBA Abu Dhabi Games courtside alongside US basketball legend &lt;strong&gt;Kareem Abdul-Jabbar&lt;/strong&gt; – with the two champions from two huge global sports coming together for the first time.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The dynamic      collaboration between Serie A and the NBA will be help both sporting associations reach and engage with new audiences, both in the Middle east and North Africa (MENA) region and worldwide     . The collaboration      promises to be mutually beneficial, as it leverages the global appeal of both      football and basketball      to create a unique dynamic that will engage sport enthusiasts and expand their presence across diverse audiences – with content being shared through Serie A&#39;s and the NBA’s social channels regionally and globally.       &lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;During his visit to Abu Dhabi, Del Piero also made his inaugural visit to the      Serie A MENA offices on Yas Island, where he      met with NBA delegates and other officials including the Italian Ambassador to the UAE, &lt;strong&gt;Lorenzo Fanara&lt;/strong&gt;, as well as representatives from Italy’s Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian Trade Agency (ICE). This follow’s last week’s launch of &#34;Serie A Made in Italy&#34; campaign, a global communications initiative to promote and showcase Italy’s cultural produce to over 500 million people worldwide, including audiences in the MENA region, through the direct involvement of Lega Serie A’s clubs and iconic players from Italian football. &lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/651fe64d/image0.jpeg&#34; alt=&#34;image0.jpeg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;Commenting on his visit to Abu Dhabi and the Serie A MENA offices, &lt;strong&gt;Alessandro Del Piero&lt;/strong&gt;, Serie A Ambassador, said: &lt;em&gt;“It’s always a pleasure to visit the Middle East, but this visit was very special. Not only was I able to play a role in initiating      our      collaboration with the NBA and connecting with legends from another great team sport, but this was also my first visit to Serie A’s MENA offices since their opening. I was able to see firsthand the investment being made in the Middle East and its fans and understand more about our local grassroots initiatives that will help identify and nurture future footballing talent in and from the region&#34;.&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;strong&gt;Michele Ciccarese&lt;/strong&gt;, Marketing and Commercial Director at Lega Serie A, added: &lt;em&gt;&#34;We are delighted, after the recent initiatives in Singapore and New York, to be here today at the Serie A office in Abu Dhabi, alongside the Serie A Ambassador Alessandro del Piero. The love for Italian football is strong in the MENA Region, and in order to engage a younger and wider audience we will always welcome cross-marketing with unique and global properties like the NBA. Witnessing legends like Del Piero and Kareem Abdul-Jabbar representing the Serie A and the NBA not only fills us with a sense of pride and highlights the distinctive global significance of sports, but it also helps bridging marketing awareness and consideration across different generations in a unique context like Abu Dhabi&#34;&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;strong&gt;Alfonso De Stefano&lt;/strong&gt;, Managing Director MENA of Lega Serie A, said: &lt;em&gt;“A visit from our ambassador and Serie A legend Alessandro Del Piero is a clear indicator of just how important the MENA region is to Serie A’s future and growth plans. When we opened the MENA offices in June, our stated aim was to connect with the next generation of fans through culturally relevant content and collaborations. We are now taking this from aim to action, with partnerships with the NBA, and with visits from our legendary players who are keen to engage with regional fans who share a passion for the beautiful game&#34;.&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;Lega Serie A inaugurated its MENA office in Abu Dhabi in June this year, with an official ceremony that also saw the launch of the brand&#39;s strategic vision and plans for the region. This is the latest international expansion – and only the second international office for the Italian league after the US – for the Italian league, which aims to increase engagement with Calcio fans and young audiences in the Middle East, and nurture grassroots talent. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;

Lega Serie A Ambassador and football legend Alessandro Del Piero visits Abu Dhabi to kick start cross-sports collaboration with NBA

Content

Composite93

News - Lega Serie A

The brand will be Official Partner of Lega Serie A for the 2024/2025 and 2025/2026 seasons

LEGA SERIE A AND PHILADELPHIA, BRAND OF THE MONDELĒZ INTERNATIONAL GROUP, RENEW THEIR PARTNERSHIP

First collaboration between Lega Serie A and a tech company to protect copyright

LEGA SERIE A AND META WORK TOGETHER TO COMBAT ONLINE PIRACY OF SPORTING EVENTS

In Riyadh, the Lega Serie A and the Clubs Atalanta, Inter, Juventus and AC Milan presented their development strategies abroad at the panel “The Best of Calcio”

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT

Participating for Lega Serie were CEO Luigi De Siervo and Head of Competitions and Operations Andrea Butti

World Leagues Association’s Annual Meeting held in Cairo, Egypt

Lega Serie A and Hudl Enter Multiple Season Scouting Rights Agreement

&#34;Leaders Week&#34; is one of the most important events in the world in the fields of marketing and sport-business.

LEGA SERIE A STARS AT &#34;LEADERS WEEK LONDON&#34;

From the ultras issue to the next steps with the Government, as well as the matters regarding DAZN and the Club World Cup, the words of the Lega Serie A CEO in an interview with Calcio e Finanza

LUIGI DE SIERVO`S INTERVIEW WITH CALCIO E FINZANZA

The 6th round of Serie A 2024/2025 has come to an end. Here are some statistics and interesting facts about the matches played (Opta data)

RECORDS AND FACTS OF ROUND 6

EUROPEAN LEAGUES STATEMENT ON THE NEW SOLIDARITY MECHANISM IMPLEMENTED BY UEFA FOR ITS CLUB COMPETITIONS

Lega Serie A, representatives of major clubs, and football legend Alex Del Piero, along with Minister Tajani, were guests at the Italian Consulate in New York

&#34;ITALIAN SPORT DAY IN THE WORLD&#34; CELEBRATED IN NEW YORK

ContentRepresentation

SocialFooter

SponsorFooter

Footer

FooterBottom

Radio TV Serie A con RDS

RadioBox

A new initiative of the Lega Serie A and its Ambassadors took place in Abu Dhabi. Lega Serie A Ambassador and football legend Alessandro Del Piero is in Abu Dhabi this week, as part of a visit to help connect the Italian League with the next generation of fans and foster new and innovative collaborations in the sporting world and beyond. This includes a new cross-sport collaboration with the NBA, with Del Piero attending the NBA Abu Dhabi Games courtside alongside US basketball legend Kareem Abdul-Jabbar – with the two champions from two huge global sports coming together for the first time.The dynamic collaboration between Serie A and the NBA will be help both sporting associations reach and engage with new audiences, both in the Middle east and North Africa (MENA) region and worldwide . The collaboration promises to be mutually beneficial, as it leverages the global appeal of both football and basketball to create a unique dynamic that will engage sport enthusiasts and expand their presence across diverse audiences – with content being shared through Serie A's and the NBA’s social channels regionally and globally. During his visit to Abu Dhabi, Del Piero also made his inaugural visit to the Serie A MENA offices on Yas Island, where he met with NBA delegates and other officials including the Italian Ambassador to the UAE, Lorenzo Fanara, as well as representatives from Italy’s Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian Trade Agency (ICE). This follow’s last week’s launch of "Serie A Made in Italy" campaign, a global communications initiative to promote and showcase Italy’s cultural produce to over 500 million people worldwide, including audiences in the MENA region, through the direct involvement of Lega Serie A’s clubs and iconic players from Italian football.<div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/651fe64d/image0.jpeg" alt="image0.jpeg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>Commenting on his visit to Abu Dhabi and the Serie A MENA offices, Alessandro Del Piero, Serie A Ambassador, said: “It’s always a pleasure to visit the Middle East, but this visit was very special. Not only was I able to play a role in initiating our collaboration with the NBA and connecting with legends from another great team sport, but this was also my first visit to Serie A’s MENA offices since their opening. I was able to see firsthand the investment being made in the Middle East and its fans and understand more about our local grassroots initiatives that will help identify and nurture future footballing talent in and from the region".Michele Ciccarese, Marketing and Commercial Director at Lega Serie A, added: "We are delighted, after the recent initiatives in Singapore and New York, to be here today at the Serie A office in Abu Dhabi, alongside the Serie A Ambassador Alessandro del Piero. The love for Italian football is strong in the MENA Region, and in order to engage a younger and wider audience we will always welcome cross-marketing with unique and global properties like the NBA. Witnessing legends like Del Piero and Kareem Abdul-Jabbar representing the Serie A and the NBA not only fills us with a sense of pride and highlights the distinctive global significance of sports, but it also helps bridging marketing awareness and consideration across different generations in a unique context like Abu Dhabi".Alfonso De Stefano, Managing Director MENA of Lega Serie A, said: “A visit from our ambassador and Serie A legend Alessandro Del Piero is a clear indicator of just how important the MENA region is to Serie A’s future and growth plans. When we opened the MENA offices in June, our stated aim was to connect with the next generation of fans through culturally relevant content and collaborations. We are now taking this from aim to action, with partnerships with the NBA, and with visits from our legendary players who are keen to engage with regional fans who share a passion for the beautiful game".Lega Serie A inaugurated its MENA office in Abu Dhabi in June this year, with an official ceremony that also saw the launch of the brand's strategic vision and plans for the region. This is the latest international expansion – and only the second international office for the Italian league after the US – for the Italian league, which aims to increase engagement with Calcio fans and young audiences in the Middle East, and nurture grassroots talent.

LEGA SERIE A AND NBA TOGETHER IN ABU DHABI | News

LEGA SERIE A AND NBA TOGETHER IN ABU DHABI

Lega Serie A Ambassador and football legend Alessandro Del Piero visits Abu Dhabi to kick start cross-sports collaboration with NBA

RELATED ARTICLES

LEGA SERIE A AND NBA TOGETHER IN ABU DHABI | News