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LEGA SERIE A LANDS IN THE MIDDLE EAST

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&lt;p&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt; continues its expansion in the world and lands in the Middle East. After the opening of the prestigious office in New York, Italian Lega Serie A is set to open its first office in the Middle East in Abu Dhabi, with the January 2023 launch of the affiliate Lega Serie A Mena FZ-LLC.&lt;/p&gt;&lt;p&gt;The office in Abu Dhabi, capital of the United Arab Emirates, will oversee the entire MENA Region (Middle East and North Africa) and will be led by Alfonso De Stefano, an expert manager with over 20 years of experience both in the regional sports media industry (in ADSC and ADM), and internationally at Infront and Aser Media. (De Stefano will lead the Abu Dhabi office coordinating with the Lega Serie A marketing and commercial office, defining common strategies for developing the soccer brand).&lt;/p&gt;&lt;p&gt;&lt;em&gt;&#34;We are very happy to carry forward our project of global expansion for the “calcio” product and of facing new challenges that represent fundamental steps for the Italian soccer internationalization&#34;&lt;/em&gt;. This is what affirmed&amp;nbsp;&lt;strong&gt;Luigi De Siervo&lt;/strong&gt;, Lega Serie A CEO . &lt;em&gt;&#34;With this in mind, we have choosen Alfonso De Stefano who will be responsible for leading the Serie A expansion in MENA area, as well as coordinating the developmentof the Serie A #We are Calcio brand and facilitating the development of networking and pushing co-operations in the Middle East”&lt;/em&gt;, added De Siervo.&lt;/p&gt;&lt;p&gt;&lt;em&gt;“With our presence and with the opening of the new office, we set ourselves the goal of being closer to historic fans and supporters in a strategic market such as the Middle East and at the same time we intend to promote a healthy education for the new generations to the values of sport, engaging them on and off the pitch through an exciting digital experience. We are also developing entertainment initiatives for fans through the localization of Lega Serie A events with presence of teams, players and legends. Thanks to our regional broadcasters partners, Abu Dhabi Media and Starzplay we will bring Calcio close to the fans for a unique and immersive experience. We are convinced&lt;/em&gt; - ended De Siervo - thanks to the diffusion of our product in these areas&lt;em&gt;, in the future many young talents from the Middle East will have the chance to play regularly in Serie A&#34;.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;In the occasion of the launch of the new Lega Serie A headquarters in the Middle East, on 17 November a meeting with the media was held at the Dubai Sports council during the &#34;International Sports Conference&#34;. A conference attended by Francesco Totti, Lega Serie A Ambassador, Michele Ciccarese, Commercial and Marketing Director Lega Serie A and Alfonso De Stefano Managing Director Lega Serie A Mena.&lt;/p&gt;&lt;p&gt;(In the photo Alfonso De Stefano, Michele Ciccarese, Saeed Hareb - General Secretary Dubai Sports Council and Francesco Totti)&lt;/p&gt;

In January, after New York, Lega Serie A will open a new prestigious headquarters in Abu Dhabi

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Lega Serie A continues its expansion in the world and lands in the Middle East. After the opening of the prestigious office in New York, Italian Lega Serie A is set to open its first office in the Middle East in Abu Dhabi, with the January 2023 launch of the affiliate Lega Serie A Mena FZ-LLC.The office in Abu Dhabi, capital of the United Arab Emirates, will oversee the entire MENA Region (Middle East and North Africa) and will be led by Alfonso De Stefano, an expert manager with over 20 years of experience both in the regional sports media industry (in ADSC and ADM), and internationally at Infront and Aser Media. (De Stefano will lead the Abu Dhabi office coordinating with the Lega Serie A marketing and commercial office, defining common strategies for developing the soccer brand)."We are very happy to carry forward our project of global expansion for the “calcio” product and of facing new challenges that represent fundamental steps for the Italian soccer internationalization". This is what affirmed&nbsp;Luigi De Siervo, Lega Serie A CEO . "With this in mind, we have choosen Alfonso De Stefano who will be responsible for leading the Serie A expansion in MENA area, as well as coordinating the developmentof the Serie A #We are Calcio brand and facilitating the development of networking and pushing co-operations in the Middle East”, added De Siervo.“With our presence and with the opening of the new office, we set ourselves the goal of being closer to historic fans and supporters in a strategic market such as the Middle East and at the same time we intend to promote a healthy education for the new generations to the values of sport, engaging them on and off the pitch through an exciting digital experience. We are also developing entertainment initiatives for fans through the localization of Lega Serie A events with presence of teams, players and legends. Thanks to our regional broadcasters partners, Abu Dhabi Media and Starzplay we will bring Calcio close to the fans for a unique and immersive experience. We are convinced - ended De Siervo - thanks to the diffusion of our product in these areas, in the future many young talents from the Middle East will have the chance to play regularly in Serie A".In the occasion of the launch of the new Lega Serie A headquarters in the Middle East, on 17 November a meeting with the media was held at the Dubai Sports council during the "International Sports Conference". A conference attended by Francesco Totti, Lega Serie A Ambassador, Michele Ciccarese, Commercial and Marketing Director Lega Serie A and Alfonso De Stefano Managing Director Lega Serie A Mena.(In the photo Alfonso De Stefano, Michele Ciccarese, Saeed Hareb - General Secretary Dubai Sports Council and Francesco Totti)

LEGA SERIE A LANDS IN THE MIDDLE EAST | News

LEGA SERIE A LANDS IN THE MIDDLE EAST

In January, after New York, Lega Serie A will open a new prestigious headquarters in Abu Dhabi

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