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COCA-COLA TITLE SPONSOR  OF COPPA ITALIA FINAL 2019/2020

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Lega Serie A Assembly

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&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt; and &lt;strong&gt;Coca-Cola&lt;/strong&gt; announce an important partnership agreement starting from the &lt;strong&gt;2019/2020 Coppa Italia Final&lt;/strong&gt;, scheduled on Wednesday June 17th 2020 at Stadio Olimpico in Rome.&lt;/p&gt;    &lt;p style=&#34;text-align: justify;&#34;&gt;Coca-Cola, the iconic company that has been operating and producing in Italy for more than 90 years, will be &lt;strong&gt;Title sponsor&lt;/strong&gt; of the Italian national cup named &lt;strong&gt;&#34;Coppa Italia Coca-Cola&#34;&lt;/strong&gt;. It will be a never seen before event full of initiatives that will involve the public at home through the &lt;strong&gt;social, digital and gaming&lt;/strong&gt; platforms before, during and at the end of the game.&lt;/p&gt;    &lt;p style=&#34;text-align: justify;&#34;&gt;The relationship between Lega Serie A and Coca-Cola started in December 2019 when the soft drink brand became the title sponsor of Italian SuperCup (&lt;strong&gt;“Coca-Cola Supercup”&lt;/strong&gt;) and it is now stronger with the title sponsorship of Coppa Italia 19/20 and &lt;strong&gt;Official Lega Serie A’s Partner&lt;/strong&gt; agreement &lt;strong&gt;during 20/21 season&lt;/strong&gt;.&lt;/p&gt;    &lt;p style=&#34;text-align: justify;&#34;&gt;This partnership is part of the development strategy and internationalization process that the Lega Serie A has among its priority goals, and it affirms the positioning of Coca-Cola in the football world, promoting the values of positivity, inclusion and equality that have always inspired the brand.&lt;/p&gt;    &lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;We are proud to announce Coca-Cola, one of the strongest brand in the world, as our partner&lt;/em&gt; - said &lt;strong&gt;Luigi De Siervo&lt;/strong&gt;, CEO of Lega Serie A - &lt;em&gt;This agreement is the part of the repositioning brand process and commercial assets enhancement that Serie A has been building in recent months with the full collaboration of the 20 associated clubs. Our Coppa Italia will be even more valuable thanks to the many marketing and communication initiatives in partnership with Coca-Cola that we will carry out in the Final, always inspired by the positive values of the brand&#34;&lt;/em&gt;.&lt;/p&gt;    &lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;For many years Coca-Cola has supported sports and football all over the world, and we believe that the Italian Cup can be a unique opportunity to unite people through the celebration of the most popular sport in the world&lt;/em&gt; - said &lt;strong&gt;Alex Zigliara&lt;/strong&gt;, General Manager of Coca-Cola Italy - &lt;em&gt;Through this partnership and our continuous involvement in global events we can contribute to the celebration of the values that sports are able to promote, and give to fans the opportunity to experience the emotions of football as never before&#34;&lt;/em&gt;.&lt;/p&gt;

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Lega Serie A and Coca-Cola announce an important partnership agreement starting from the 2019/2020 Coppa Italia Final, scheduled on Wednesday June 17th 2020 at Stadio Olimpico in Rome.

Coca-Cola, the iconic company that has been operating and producing in Italy for more than 90 years, will be Title sponsor of the Italian national cup named "Coppa Italia Coca-Cola". It will be a never seen before event full of initiatives that will involve the public at home through the social, digital and gaming platforms before, during and at the end of the game.

The relationship between Lega Serie A and Coca-Cola started in December 2019 when the soft drink brand became the title sponsor of Italian SuperCup (“Coca-Cola Supercup”) and it is now stronger with the title sponsorship of Coppa Italia 19/20 and Official Lega Serie A’s Partner agreement during 20/21 season.

This partnership is part of the development strategy and internationalization process that the Lega Serie A has among its priority goals, and it affirms the positioning of Coca-Cola in the football world, promoting the values of positivity, inclusion and equality that have always inspired the brand.

"We are proud to announce Coca-Cola, one of the strongest brand in the world, as our partner - said Luigi De Siervo, CEO of Lega Serie A - This agreement is the part of the repositioning brand process and commercial assets enhancement that Serie A has been building in recent months with the full collaboration of the 20 associated clubs. Our Coppa Italia will be even more valuable thanks to the many marketing and communication initiatives in partnership with Coca-Cola that we will carry out in the Final, always inspired by the positive values of the brand".

"For many years Coca-Cola has supported sports and football all over the world, and we believe that the Italian Cup can be a unique opportunity to unite people through the celebration of the most popular sport in the world - said Alex Zigliara, General Manager of Coca-Cola Italy - Through this partnership and our continuous involvement in global events we can contribute to the celebration of the values that sports are able to promote, and give to fans the opportunity to experience the emotions of football as never before".

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