Lega Serie A participated in the RCB Innovation Lab Indian Sports Summit, held on 14 and 15 March 2025 at the Padukone Dravid Centre of Excellence in Bengaluru, India. On this occasion, Lega Serie A's Commercial and Marketing Director, Michele Ciccarese, presented the ‘Made in Italy’ project as an example of a national branding campaign. During his speech, Ciccarese illustrated how Lega Serie A was able to develop an initiative that helped brand and internationalise the League itself, strengthening the presence of Italian football globally.

The event was attended by over 300 sports industry professionals and included panels with representatives from leading organisations such as FIFA, the International Olympic Committee (IOC), Saudi Arabia's SURJ Fund and the Royal Challengers Bangalore of the Indian Premier League. The choice of India as the venue for the summit was motivated by the country's growing role as a centre of innovation and the presence of record business deals in the sports sector, as evidenced by the Indian Premier League, currently valued at $17 billion.

The participation of Lega Serie A in this event is part of the brand's international expansion strategy, with the target of establishing a significant presence in emerging markets and strengthening the position of Italian football in the global sports scene.

Lega Serie A Made in Italy