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LEGA SERIE A STAR AT SOCCEREX MIAMI

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&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt;, in collaboration with &lt;strong&gt;Kama.Sport&lt;/strong&gt; and &lt;strong&gt;United Soccer Coaches&lt;/strong&gt; (USC), presented at the &lt;strong&gt;Soccerex &lt;/strong&gt;convention the new Serie A video and football data integration platform that will be accessible to over 30,000 American coaches.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;All coaches in the USC network will be able to study and show their players the highlights and advanced analysis of matches in Italy`s top league, an extraordinary added value that will further support and facilitate the growth of football in America.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Lega Serie A CEO &lt;strong&gt;Luigi De Siervo&lt;/strong&gt;, who was in the United States for his series of meetings with American broadcasters to continue negotiations on television rights, explained the importance of the presence at Soccerex for Serie A: &lt;em&gt;&#34;The American market is constantly expanding and looks to Serie A as a model for implementing those areas where Italy is at the forefront, such as the use of technology and the study of matches. We have always been a country of great coaches, I think of Spalletti, Ancelotti, De Zerbi, Gattuso, Grosso, Montella or the emerging Farioli, and our league is recognised worldwide as the most tactical and difficult. We will provide American coaches, in real time, the access to the platform of images and data of our matches, an evolved system of analysis that will facilitate the growth of American soccer and the development of our at Soccer Academies. The target is for American coaches and players to train by studying Serie A”&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;/p&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/65562d0c/soccerex-coach-1.jpg&#34; alt=&#34;soccerex-coach-1.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The panel “Soccer Reinvented”, hosted by CBS Sports &#34;Football and Cappuccino&#34; host &lt;strong&gt;Poppy Miller&lt;/strong&gt;, featured &lt;strong&gt;Alessandro Del Piero&lt;/strong&gt;, Serie A Ambassador, &lt;strong&gt;Michele Ciccarese&lt;/strong&gt;, Commercial and Marketing Director Lega Serie A, &lt;strong&gt;Matteo Meinardi&lt;/strong&gt;, CFO Kama.Sport, &lt;strong&gt;Geoff VanDeusen&lt;/strong&gt;, USC President, and &lt;strong&gt;Andy Mitchell&lt;/strong&gt;, Managing Director of Lega Serie A USA.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;What we are trying to create with Serie A in the USA is a new model that starts first from building trust. We want to establish an example based on a form of &#34;giving&#34; to American sports, supporting the growth of star soccer, thanks to a Made in Italy technology partner: Kama.Sport&lt;/em&gt; - President of United Soccer Coaches &lt;strong&gt;Geoff VanDeusen&lt;/strong&gt;, said -. &lt;em&gt;Through our partner Rome City Institute, we were able to connect with Serie A and Kama to develop this partnership, a great added value for our network.&#34;&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Kama Sport believes in the American market and in the possibility of becoming another major Italian export abroad as evidenced by the words of &lt;strong&gt;Matteo Meinardi&lt;/strong&gt;: &lt;em&gt;&#34;We firmly believe that technology turns into disrupting innovation only in case of massive adoption. This collaboration with Lega Serie A and United Soccer Coach is the first step for disseminating cutting-edge technologies and made in Italy tactical expertise to over 34,000 American soccer coaches, fostering a new era of advancements in the sport. We are proud of the Partnership built with Lega Serie A and USC. We firmly believe that technology translates into innovation only when it is adopted on a large scale. This partnership establishes the first step in exporting the marriage of our coaches` knowledge and advanced technology. All U.S. coaches will have access to the platform, thus ushering in a new era for the dissemination of Made in Italy soccer.&#34;&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;This partnership fits perfectly into Serie A`s growth strategy in the U.S. market and according to &lt;strong&gt;Andy Mitchell&lt;/strong&gt;, Managing Director of Serie A USA &lt;em&gt;&#34;Serie A is poised for continued growth in the US, we are focused on audience development, brand marketing, commercial partnerships and community outreach”&lt;/em&gt;.&lt;/p&gt;

Lega Serie A with United Soccer Coaches to present the technology platform that will grow the football movement in the USA

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Lega Serie A, in collaboration with Kama.Sport and United Soccer Coaches (USC), presented at the Soccerex convention the new Serie A video and football data integration platform that will be accessible to over 30,000 American coaches.All coaches in the USC network will be able to study and show their players the highlights and advanced analysis of matches in Italy`s top league, an extraordinary added value that will further support and facilitate the growth of football in America.Lega Serie A CEO Luigi De Siervo, who was in the United States for his series of meetings with American broadcasters to continue negotiations on television rights, explained the importance of the presence at Soccerex for Serie A: "The American market is constantly expanding and looks to Serie A as a model for implementing those areas where Italy is at the forefront, such as the use of technology and the study of matches. We have always been a country of great coaches, I think of Spalletti, Ancelotti, De Zerbi, Gattuso, Grosso, Montella or the emerging Farioli, and our league is recognised worldwide as the most tactical and difficult. We will provide American coaches, in real time, the access to the platform of images and data of our matches, an evolved system of analysis that will facilitate the growth of American soccer and the development of our at Soccer Academies. The target is for American coaches and players to train by studying Serie A”.<div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/65562d0c/soccerex-coach-1.jpg" alt="soccerex-coach-1.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>The panel “Soccer Reinvented”, hosted by CBS Sports "Football and Cappuccino" host Poppy Miller, featured Alessandro Del Piero, Serie A Ambassador, Michele Ciccarese, Commercial and Marketing Director Lega Serie A, Matteo Meinardi, CFO Kama.Sport, Geoff VanDeusen, USC President, and Andy Mitchell, Managing Director of Lega Serie A USA."What we are trying to create with Serie A in the USA is a new model that starts first from building trust. We want to establish an example based on a form of "giving" to American sports, supporting the growth of star soccer, thanks to a Made in Italy technology partner: Kama.Sport - President of United Soccer Coaches Geoff VanDeusen, said -. Through our partner Rome City Institute, we were able to connect with Serie A and Kama to develop this partnership, a great added value for our network."Kama Sport believes in the American market and in the possibility of becoming another major Italian export abroad as evidenced by the words of Matteo Meinardi: "We firmly believe that technology turns into disrupting innovation only in case of massive adoption. This collaboration with Lega Serie A and United Soccer Coach is the first step for disseminating cutting-edge technologies and made in Italy tactical expertise to over 34,000 American soccer coaches, fostering a new era of advancements in the sport. We are proud of the Partnership built with Lega Serie A and USC. We firmly believe that technology translates into innovation only when it is adopted on a large scale. This partnership establishes the first step in exporting the marriage of our coaches` knowledge and advanced technology. All U.S. coaches will have access to the platform, thus ushering in a new era for the dissemination of Made in Italy soccer."This partnership fits perfectly into Serie A`s growth strategy in the U.S. market and according to Andy Mitchell, Managing Director of Serie A USA "Serie A is poised for continued growth in the US, we are focused on audience development, brand marketing, commercial partnerships and community outreach”.

LEGA SERIE A STAR AT SOCCEREX MIAMI | News

LEGA SERIE A STAR AT SOCCEREX MIAMI

Lega Serie A with United Soccer Coaches to present the technology platform that will grow the football movement in the USA

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