BACK TO THE SERIE A FIELDS THE CAMPAIGN “KEEP RACISM OUT - AGAINST RACISM. TOGETHER. EVERYWHERE."
On the occasion of the 29th and 30th Serie A matches, many initiatives dedicated to the fight against racism and all forms of discrimination will be promoted
Lega Serie A and UNAR (the Italian Office against Racial Discrimination of the Presidency of the Council of Ministers) once again take the field with the "Keep Racism Out" awareness campaign to fight racism and all forms of discrimination, not only in the world of football and sport, but "Together. Everywhere".
Through the message "Keep Racism Out. Together. Everywhere" the campaign aims to extend its borders and take a strong stand against racism also outside the world of football.
The initiative will be promoted on all Serie A pitches, on the social channels of Lega Serie A and of the 20 clubs on the occasion of the 29th and 30th Championship Round, alongside the 20th Week of Action Against Racism (18-24 March 2024).
In each stadium, the ball podium, the line-up arch in front of which all teams will line up and the substitution board will be customised with the initiative sticker. In addition, the captains will wear the day`s symbolic armband and the `Keep Racism Out` patch will be applied to the right sleeve of all players` shirts. The spot in which the iconic campaign jersey is passed from one testimonial to another, and then worn, repeating the message “Keep Racism Out. Together. Everywhere” will be broadcast on the big screens, while the stadium speaker will read a text to raise awareness among the fans in the stands. In the pre and post-match phases all managers, coaches and players who present themselves at the microphones for the ritual interviews will wear the campaign sticker on their jackets, and all coaches will read a short call against racism at the end of each match. Moreover, on television, in Italy and abroad, a graphic dedicated to the initiative will be shown during the pitch draw between the two captains.
"Once again this year we are strongly renewing our commitment to the fight against racism and all forms of discrimination by dedicating two days of the Championship to our Keep Racism Out campaign - said Lega Serie A President Lorenzo Casini -. Many initiatives are planned on all Serie A pitches and on Lega Serie A and Club communication channels to raise awareness among millions of fans, in Italy and around the world, on the importance of eliminating racism from the stadiums and from our lives. Much has been done, but there is still much to do. We will always be in the front line to transmit, with the communicative power of football, the values of inclusion, respect and equality, which are fundamental principles of sport".
"As part of the 20th Week of Action Against Racism, we are pleased to announce the start of the campaign `Keep Racism Out. Together. Everywhere", which has been realised in collaboration with the Lega Serie A. This renewed commitment consolidates our constant efforts to raise awareness against all forms of discrimination in sport, with a special focus on football. As UNAR Coordinator, I underline the importance of isolating and sanctioning violent behaviour, condemning episodes that contrast with the fundamental values of agonism and cheering - commented UNAR Coordinator Mattia Peradotto -. Our common target is to promote a sporting environment based on respect for all forms of diversity, since it represents a source of enrichment and an opportunity for growth, both individual and collective".
Among other planned initiatives, the official ‘Keep Racism Out’ kit will be launched from Thursday 21 March within EA SPORTS FC 24 Ultimate Team™ (UT) mode. Players around the world will be able to promote this message by wearing the bespoke kit which includes the dark and light blue colours of Lega Serie A, the red stripe on the front of the jersey and the ‘Keep Racism Out’ logo.
14 Mar 2024
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